Is only 1/3 of your message “Sticking” with your audience?

I just finished reading Made to Stick, why some ideas survive and others die, by Chip & Dan Heath. A good friend of mine, Greg Herder of Hobbs Herder Marketing recommended this book at one of his marketing seminars. The 6 Principles of Sticky Ideas are remembered by and acronym SUCCESs and are covered in less than 300 pages.

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories.

We’ve now applied these principles to our Training Classes, Business Meetings, and our office’s day to day conversation. We all have ideas we need to communicate, and if they contain a few of these principles, your chances of them sticking to your audience will increase significantly.