Reynolds Bickerstaff Archives
100 Years of Real Estate with 5 Generations
Posted on August 25, 2015 Leave a Comment
There have been 3 milestones of American Civilization: Getting Married Owning a home Starting a family For decades this was a predictable process, because it always followed this order. When the 21st Century arrived these milestones changed. Now American Civilization considers: Getting an iPhone – I’ve owned every version 1st Coffee at Starbucks – mine […]
Working with 4 Generations of Buyers
Posted on August 21, 2013 Leave a Comment
There are 3 milestones of modern American Civilization: Getting Married Owning a Home Starting a Family For many decades this was a very predictable process, because these milestones always followed in this order. During the early 2000’s all of this changed. In today’s market, 4 generations of consumers are purchasing real estate. Each generation is […]
Generational Marketing “How to Catch the Boomerang Generation”
Posted on May 21, 2012 Leave a Comment
To understand diversity, let’s review some interesting facts about the 5 generations of Real Estate. The Greatest Generation (born before 1924) has seen 17-18 U.S. Presidents, 10+ Wars/Conflicts, The Great Depression, Multiple Recessions, and haven’t moved in 50 years. The Silent Generation (born between 1925-1945), known as the artistic/adaptive generation, born during crisis, leaders of […]