Working with 4 Generations of Buyers

There are 3 milestones of modern American Civilization:

  1. Getting Married
  2. Owning a Home
  3. Starting a Family

For many decades this was a very predictable process, because these milestones always followed in this order. During the early 2000’s all of this changed. In today’s market, 4 generations of consumers are purchasing real estate. Each generation is uniquely different in these categories:

  1. What they want
  2. How they search
  3. When they buy
  4. Who they use

However, they all want the same thing: “to work with someone they like!” Understanding your clients’ unique generational differences will help you become an effective communicator. All things being equal, people do business with people they like. All things being unequal, people still do business with people they like. 

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