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The Future of Real Estate

Waddell Realty Broker, Allen Parham, visited with the Oracle today at his office. Forecasts of the future were given to Allen and the Waddell Agents, based on three questions. Will we runout of inventory? Who is buying real estate and where? Is every agent going paperless? These are important questions and the answers are incredibly […]

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Does Your Real Estate Agent Negotiate Like a Typewriter?

Until this week, I thought typewriters were only used for issuing Marriage Licenses and Death Certificates. I’m negotiating an offer with another broker, who uses a typewriter to create and edit documents. When I first received a copy of the offer, I thought the printer needed to be realigned or maybe the paper was not […]

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Buying a Luxury Home at Auction

I attended my first Luxury Home Auction with a client last week, which was very interesting. This auction advertised Absolute, No Minimum, No Reserve. After preparing our strategy for 2 weeks, I still left the auction with an uneasy feeling. Not about the results, but about the Auction Company. I reminded myself that the Auction […]

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Is only 1/3 of your message “Sticking” with your audience?

I just finished reading Made to Stick, why some ideas survive and others die, by Chip & Dan Heath. A good friend of mine, Greg Herder of Hobbs Herder Marketing recommended this book at one of his marketing seminars. The 6 Principles of Sticky Ideas are remembered by and acronym SUCCESs and are covered in less than 300 pages. Simple Unexpected […]

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