Is only 1/3 of your message “Sticking” with your audience?

I just finished reading Made to Stickwhy some ideas survive and others die, by Chip & Dan Heath. A good friend of mine, Greg Herder of Hobbs Herder Marketing recommended this book at one of his marketing seminars. The 6 Principles of Sticky Ideas are remembered by and acronym SUCCESs and are covered in less than 300 pages.

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional
  • Stories.

We’ve now applied these principles to our Training Classes, Business Meetings, and our office’s day to day conversation. We all have ideas we need to communicate, and if they contain a few of these principles, your chances of them sticking to your audience will increase significantly. 


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