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Is your marketing plan going to kill you?

I was dreaming about my marketing plan for 2014 last night and woke up to a nightmare. I’ve committed to send 400+ pieces of direct mail each month. How many envelopes will I have to lick?(Yuck). Licking envelopes can kill you. Do you remember the Seinfeld episode when George Costanza’s finance’ died from licking the envelopes […]

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Is only 1/3 of your message “Sticking” with your audience?

I just finished reading Made to Stick, why some ideas survive and others die, by Chip & Dan Heath. A good friend of mine, Greg Herder of Hobbs Herder Marketing recommended this book at one of his marketing seminars. The 6 Principles of Sticky Ideas are remembered by and acronym SUCCESs and are covered in less than 300 pages. Simple Unexpected […]

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Why aren’t Buyer’s Loyal anymore?

Many of the older generation agents, 55 and above, I speak with all say, “Buyers aren’t loyal anymore”. Well what happened? Did someone start a national campaign against REALTORS that de-values our services to Buyers? No, of course not. They feel they’ve done all the work. Apps give buyers access to information at any location […]

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People Don’t Buy Based on Logic

Why do Real Estate Agents convince themselves, that all consumers buy/sell real estate, based on logic? We tend to focus on a real estate related topic, rather then a personality trait or specific interest. People don’t buy based on logic. They respond to EMOTION. Disney has a great example of how logic can be your […]

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