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The Unexpected Valentine

Does an Unexpected Valentine get your attention? Will it keep your attention? We use Gimmickry to get attention, but this is not a good strategy for holding someone’s interest. Do you agree, if your clients listened to you during your presentations,  they would agree with your recommend sales price or only want to view homes they […]

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Is only 1/3 of your message “Sticking” with your audience?

I just finished reading Made to Stick, why some ideas survive and others die, by Chip & Dan Heath. A good friend of mine, Greg Herder of Hobbs Herder Marketing recommended this book at one of his marketing seminars. The 6 Principles of Sticky Ideas are remembered by and acronym SUCCESs and are covered in less than 300 pages. Simple Unexpected […]

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