Will one product rebuild consumer confidence in the Housing Market?

Will one product rebuild consumer confidence in the Housing Market?

Interest Rates are at an all time low and home prices have fallen to levels not seen since 2001. All economic signs indicate NOW is a great time purchase a home. Brokers across the country are scratching their heads, tossing in their bed at night, trying to crack the Consumer Confidence Code. They are asking themselves, “What else can I say or do, to convince buyers, that they are passing on an opportunity of their lifetime?”

When considering purchasing a product, what triggers your decision to buy? Are you attracted by the warranty, service plan, 20% off sales tag, financing terms or  the lifestyle and image owning this product offers? Most Americans’ largest asset is their primary residence, and from the late 90’s through 2006, it was marketed and used as an investment, not a home. So it’s easy to understand why consumer confidence in the housing market is at an all time low.

Ted Rusinoff, President of Equity Lock Solutions, has created an insurance product that covers the risk of home ownership. (hyperlink equity lock solutions)  With their product, homeowners can protect their home value in a declining real estate market. A wonderful article was just written in RISMedia’s Real Estate Magazine and their website explains the benefits, as well as the costs of their products.

I pulled this example from their site, to give you an idea of the concept.  But definitely check out their site to get all the facts.

In 2008, Mr. Jones purchases a home for $300,000 and an EquityLock Home Price Protection contract for $4,500. The local index at the time is 100. In 2011, Mr. Jones sells the home under one of the following potential scenarios:

Scenario 1 –  Mr. Jones sells the home for $350,000 and the local index in his area is 105. Mr. Jones sells his home for a profit and the Home Price Protection contract terminates with no value.

Scenario 2  – Mr. Jones sells the home for $290,000 and the local index has fallen to 90. EquityLock Financial pays Mr. Jones $30,000 at the time of sale (the local index fell 10%; therefore a payment of 10% of the original purchase price is paid).

Scenario 3 – Mr. Jones sells the home for $350,000 and the local index has fallen to 90. Mr. Jones receives a payment of $30,000, even though he did not lose money on the home. (The local index fell 10%; therefore, a payment of 10% of the original purchase price is paid.)

Are Americans’ becoming over insured? Do we need policy’s to protect us from our own poor decisions? What message will this send to our children? Jim Rohn

11 Comments on “Will one product rebuild consumer confidence in the Housing Market?

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