7 INSIDER SECRETS on Showcasing Your Home for a Successful Sale #2

Tip #2 Take Yourself Out of The Equation:

You don’t have to move out. Just be aware that effective showcasing is designed to present the buyer with a clean slate onto which they can project their own personal style. They must be able to see themselves living in your house. The best way to achieve this is to take as much of you and your personality out of it. This is not as easy as it seems, because you’ve probably spent several years adding little touches and other changes that personalize your place to make it a “home.”

  • Remove all the family photos off the walls and store them in an out-of-the-way place
  • Don’t crowd your potential buyer
  • Keep the kids and all pets out of the buyer’s way

*to request a copy of this Special Report, please click here.

7 Insider Secrets

7 INSIDER SECRETS On Showcasing Your Home For a Successful Sale

TIP 1: Curb Appeal

While you can’t change your location, you can change how your home shines in that location. The more you maker your home shine, the less location will play a role in the buyer’s decision to place an offer for it. Why not make your front yard look like one of the best on the block? It isn’t as costly as you might think, and it is extremely important that your home stand out. Your front yard will be the first thing prospective buyers see when they drive up, and it will help from the first impressions they have about your property. This sets the tone for their entire visit, so make it a good one.

  • Clear the yard of any debris
  • Plant colorful flowers along the walkway or up close to your front door
  • Touch up the paint around your front door frame and windowsills
  • Present an over-all neat appearance.
  • Ask your real estate professional for their honest opinion: Does your house stack up against the other properties in the neighborhood?

*to request a copy of this Special Report, please click here.

7 Insider Secrets

2013 Market Review for Muscogee, Harris, & Chattahoochee County

2013 was the year the Real Estate Market finally landed on solid ground. The market was up 11.5% over 2012 with 2,062 homes being sold. Here are a few interesting facts:

  1. 713 homes sold for under $100,000
  2. Hottest Price Range $200,000-$250,000 with 274 sales
  3. Average Days on Market 161
  4. 30% of the purchasers paid cash

Will 2014 be better than 2013? Will interest rates increase? We receive many inquiries from clients expressing concern about the year ahead. This year will be just like the last 100 years……Opportunity faced with Difficulty. 

Is your marketing plan going to kill you?

I was dreaming about my marketing plan for 2014 last night and woke up to a nightmare. I’ve committed to send 400+ pieces of direct mail each month. How many envelopes will I have to lick?(Yuck). Licking envelopes can kill you. Do you remember the Seinfeld episode when George Costanza’s finance’ died from licking the envelopes for their wedding invitations? Poor George. 


We all understand the importance of communicating to our database. Why do we neglect or ignore the importance of Direct Mail? Adding direct mail to your marketing plan is very easy to do. However, its also incredibly easy not to do. Direct mail campaigns are now orchestrated from digital print sites. Your company’s branded marketing material can be edited, printed and shipped directly to the recipient. I highly recommend the digital printing experts and Hobbs Herder