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Best Cameras for Real Estate Professionals under $250

REALTORS often purchase equipment for their business, but eventually find themselves using the equipment for personal reasons. What causes this cycle? Lack of research, frustration, and unwillingness to learn how to properly use the equipment they purchased.  When you decide to purchase any new devices, commit to only using them for your business. We take […]

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Are You Planning to Leave Your Office?

Planning is the process of thinking about and organizing the activities required to achieve a desired goal. The average Real Estate Agent is a poor planner. Why is this? Who knows. Let’s call it interesting and not attempt to dissect the many reasons agent do & don’t do things. The #1 reason real estate agents […]

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The Unexpected Valentine

Does an Unexpected Valentine get your attention? Will it keep your attention? We use Gimmickry to get attention, but this is not a good strategy for holding someone’s interest. Do you agree, if your clients listened to you during your presentations,  they would agree with your recommend sales price or only want to view homes they […]

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Branding Yourself, with Niche Marketing

Who makes more money in the Legal Profession and the Medical Profession? The generalist or the specialist? The answer to both of these questions is of course the Specialists. But why is this? Don’t ask a Real Estate Agent or REALTOR to provide you with an explanation, because the majority of us don’t understand the benefits […]

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Why aren’t Buyer’s Loyal anymore?

Many of the older generation agents, 55 and above, I speak with all say, “Buyers aren’t loyal anymore”. Well what happened? Did someone start a national campaign against REALTORS that de-values our services to Buyers? No, of course not. They feel they’ve done all the work. Apps give buyers access to information at any location […]

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