Archives

How Do You Hire The Right Real Estate Agent?

Most consumers, general speaking, do business with people they like. If you are new in town, and renting, you’ve probably met more real estate agents then attorneys. So how do you hire the right real estate agent? Should you select the first one that contacted you, the agent with the most experience, the one who […]

Read More

Why aren’t Buyer’s Loyal anymore?

Many of the older generation agents, 55 and above, I speak with all say, “Buyers aren’t loyal anymore”. Well what happened? Did someone start a national campaign against REALTORS that de-values our services to Buyers? No, of course not. They feel they’ve done all the work. Apps give buyers access to information at any location […]

Read More

Do You Have Time For Property Management?

Opportunity is knocking for many agents to manage property and they are jumping in head first. 8 out of 10 Sellers I meet with, hope to break even on the sale of their home, but most of them cannot afford to wait 6 months for their property to sell. So, we discuss the option of […]

Read More

Generational Marketing “How to Catch the Boomerang Generation”

To understand diversity, let’s review some interesting facts about the 5 generations of Real Estate. The Greatest Generation (born before 1924) has seen 17-18 U.S. Presidents, 10+ Wars/Conflicts, The Great Depression, Multiple Recessions, and haven’t moved in 50 years. The Silent Generation (born between 1925-1945), known as the artistic/adaptive generation, born during crisis, leaders of […]

Read More

I Googled My Real Estate Agent

Are clients interviewing you, at your listing appointments? Being a member of the Circle of Excellence or Million Dollar Club will help you get the appointment, but what information will help you become the obvious choice? Make it easy for your clients to differentiate you from the competition by creating a bio that tells your […]

Read More