Talking Real Estate Category

The Unexpected Valentine

Does an Unexpected Valentine get your attention? Will it keep your attention? We use Gimmickry to get attention, but this is not a good strategy for holding someone’s interest. Do you agree, if your clients listened to you during your presentations,  they would agree with your recommend sales price or only want to view homes they […]

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You No Longer Need to Stop By the Office to Write a Contract

Start using your iPad to carry documents and write contracts with your clients. Don’t waste time going back to the office to write a contract. This short video will teach you how to import documents, edit documents, save & email them, all from your iPad. Spend more time out of the office generating revenue by […]

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Is only 1/3 of your message “Sticking” with your audience?

I just finished reading Made to Stick, why some ideas survive and others die, by Chip & Dan Heath. A good friend of mine, Greg Herder of Hobbs Herder Marketing recommended this book at one of his marketing seminars. The 6 Principles of Sticky Ideas are remembered by and acronym SUCCESs and are covered in less than 300 pages. Simple Unexpected […]

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How & Why to Buy a Home in a Buyer’s Market

Avoid the mistakes that stop most buyers from capitalizing on the opportunities available today. Economic times have changed. The real estate marketplace has changed and there’s a world of opportunity out there for buyers. But to truly make the most of your investment dollar, you need to know what to expect from the marketplace.  Don’t […]

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The Market is Up….Should I list my House?

This week several positive Real Estate Reports were released. The Case-Shiller Index reported home prices have risen for  6 consecutive months. On top of this, Interest Rates dropped and our local inventory of homes is low. Several clients have called this week and asked, “Should I put my home on the market now?” First we must […]

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